{"id":7228,"date":"2019-07-15T10:03:33","date_gmt":"2019-07-15T10:03:33","guid":{"rendered":"https:\/\/demo.itlas.com\/cp_blog\/fashion-industry-green-proposals\/"},"modified":"2024-04-08T12:41:46","modified_gmt":"2024-04-08T12:41:46","slug":"fashion-industry-green-proposals","status":"publish","type":"cp_blog","link":"https:\/\/www.itlas.com\/en\/blog\/green-proposals-fashion-industry","title":{"rendered":"Green proposals from fashion industry"},"content":{"rendered":"\n<p><strong>From the biodegradable tennis suit to the jacket made of plastic coming from the Pacific Trash Vortex<\/strong><\/p>\n\n\n\n<p><strong><em>\u201cFashion industry is one of the most harmful for the environment. The time has come to create answers and to find alternatives to the problem of toxic waste\u201d. <\/em><\/strong>This is what <strong>Stella McCartney<\/strong> said a few days ago.<\/p>\n\n\n\n<p>The British stylist is among the main actors of the green revolution in the fashion world, which in <strong>2020 spring\/summer collections<\/strong> is launching several original, innovative and above all eco-friendly proposals.<\/p>\n\n\n\n<p>Together with the German company <strong>Adidas<\/strong>, Ms McCartney presented two new prototypes of sustainable clothing. The first is <strong>a tennis suit, which is, at the end of its lifecycle, completely biodegradable<\/strong> \u2013 it is made of a protein-based material composed of water, sugar and yeast. The second is <strong>a hooded sweatshirt,<\/strong> <strong>100% recyclable<\/strong>, made for 40% of organic cotton from the waste dump and the remaining 60% with a new technology that transforms old garments into new high-quality raw materials.<\/p>\n\n\n\n<p><strong>Roy Rogers<\/strong> too, the first Italian jeans brand, established in 1952, is taking part in this new trend in fashion industry. The company included in its next collection <strong>a 5-pocket model in the denim produced by Japanese Kurabo from old dismissed t-shirts.<\/strong><\/p>\n\n\n\n<p>For sure, the action taken by Italian fashion company <strong>Paul&amp;Shark<\/strong> is really impressive. They created \u201cSave the Sea\u201d, a <strong>totally eco-friendly jacket designed to reuse the dismissed plastic<\/strong>. And not just plastic: the company chose to use <strong>the one coming from the Plastic Island<\/strong>, the Pacific Trash Vortex, renowned also as the Great Pacific Garbage Patch &#8211; the largest floating garbage mound in the world. &nbsp;<\/p>\n","protected":false},"template":"","ct_blog_category":[1020],"class_list":["post-7228","cp_blog","type-cp_blog","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Green proposals from fashion industry | ITLAS<\/title>\n<meta name=\"description\" content=\"From biodegradable tennis dresses to jackets made from plastic in the Pacific Trash Vortex, the fashion industry is responding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itlas.com\/en\/blog\/green-proposals-fashion-industry\" \/>\n<meta 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